Contents

Introduction 1

Part I: HUMAN NATURE AND FOOD

Chapter 1. It’s Not Your Fault 13

Chapter 2. The Limits of Self-Control 19

Chapter 3. The Overwhelmed Brain 35

Chapter 4. Eating Is Automatic 45

Part II: THE FOOD ENVIRONMENT

Chapter 5. Abundant and Cheap 69

Chapter 6. A Food Desert? Try a Swamp 79

Chapter 7. Marketing Obesity 85

Part III: AN ALTERNATE VISION

Chapter 8. A Plea for Change: We Are All in This Together 109

Chapter 9. A Safer Food Environment 121

Chapter 10. The Supermarket of the Future 143

Chapter 11. Fit and Fat: What About Physical Activity? 163

Chapter 12. In the Meantime: What Individuals Can Do 179

Chapter 13. Conclusion 197

 

Appendix: Healthier Meal Guidelines for Adults and Children 209

Frequently Asked Questions 215

Acknowledgments 223

Notes 225

Index 249